May 21, 2018

Authenticity and integrity

I’ve had a problem with the use of authentic when it comes to describing some sort of aspired behaviour or way of being, but hadn’t quite got around to pinning it down until this tweet from the estimable John Cutler, who if you don’t already follow should do.

Often at work we sabotage our own goals/credibility by letting people get under our skin.

You can be authentic without falling into the trap.#teams #prodmgmt #communication pic.twitter.com/NFFG9UWhLR
— John Cutler (@johncutlefish) May 21, 2018

Teams Coaching

April 21, 2018

Design Systems, brand and identity (part three)

Previously I’ve outlined why we needed to create a more systemic approach to building our digital UI and described how brand and identity play a role in this, in this final part I’ll talk about the design system that we built, which we called Tesco’s Digital Design Language and of course immediately gave the three letter acronym of DDL.

We created the DDL as a visual design system to address the challenge of our look and feel being utterly inconsistent across our digital estate, in fact we were often inconsistent within a product. The DDL is an initiative that was initally proposed to answer the question: how should our digital estate look to our customers? By getting the many design teams and stakeholders together we would create a specification for our most common user interface elements. By having standardised versions of these elements we created the ability to optimise and improve them for everyone, rather than at a local isolated instance - in effect, we created a feedback mechanism for our look and feel.

design systems design language design strategy brand inclusivity scale

April 20, 2018

Design Systems, brand and identity (part two)

This was intended to be about a talk design systems and how they relate to Tesco’s brand and identity. So let me start defining some terms:

Brand

design systems design language design strategy brand inclusivity scale

April 19, 2018

Design Systems, brand and identity (part one)

Here is the issue

Our digital estate grew very quickly and tactically: when Tesco saw an opportunity to meet its customers in a new channel we went for it - groceries, sofas, kitchens, GM, carpets, wine by the case, media streaming, and so on.

design systems design language design strategy brand inclusivity scale

March 27, 2018

How we made the country’s most accessible grocery shopping app (without anyone noticing).

Feedback we live for

Getting buy-in

product design product strategy accessibility tesco

December 13, 2017

Rent-seeking leadership

I’ve been thinking about value creation for the last week or so. I had beers with a friend and he made the crazily provocative statement that he felt like in his career there were only a couple of times where he felt that he was actually putting new value into the world, rather than just moving it around.

Hmm…

leadership pubtalk